Wedding Dress of the Year 2018

Vote for your favourite wedding dress in the prestigious Bridal Buyer Awards.

Over to you…

The gorgeous wedding gowns below are in the running to pick up the prize of Wedding Dress of the Year in the Bridal Buyer Awards. So vote for the one that blows you away and the dress that gets the most votes will be declared the winner, celebrating the designer as the people’s favourite!

Vote for your favourite and you could win 4x VIP tickets (worth £160) to The National Wedding Show in autumn 2018.

Browse the seven dresses and cast your vote below.

2018 finalists:


Allure Bridals – Style 9501
Softly unfurling embroidered appliqués scallop the bodice and illusion back of this sleeveless lace sheath.


Enzoani – McKinley
This full-length gown features an unlined illusion lace bodice with beaded lace, a low illusion back and a deep sweetheart neckline with delicately beaded spaghetti straps. The back lace panel becomes an elegant lace train to complement the stretch georgette skirt.


Essense of Australia – Style 2322
Deep side cutouts are created with sheer, graphic lace over matte-side satin in a slight fit-and-flare silhouette. Off-the-shoulder sheer lace sleeves frame a deep sweetheart neckline, while a dramatic, cathedral length train is finished with organic edged lace. A stunning cameo lace back shows off swirling scroll lace.

Justin A

Justin Alexander – Style 8966
Romantic chantilly lace gown with beaded lace appliqués, v-neck and deep v-back

Maggie S

Maggie Sottero – Cordelia
Three-quarter length sleeves and a bateau neckline channel the timeless glamour of Grace Kelly, while a sexy open back creates a modern and captivating look.

Mori Lee

Mori Lee – Karlee, Style 8207
An elegant Fit and Flare Wedding Dress featuring an off the shoulder illusion neckline and crystal Venice Lace appliqués on net. The long illusion sleeves and a zip back closure trimmed in covered buttons complete the look.


Mikaella by Paloma Blanca – Style 2181
A stunning Guipure Lace and Crêpe Wedding Dress. The gown has a V-neckline Crêpe bodice with Guipure Lace over sheer cap sleeves and sheer midriff. Fit and flare Crêpe skirt.

Vote for the Wedding Dress of the Year below



Bridal Buyer Awards LogoThe Bridal Buyer Awards will bring the companies and individuals who excel in the bridal industry into the spotlight, applauding their success and rewarding the finest achievements.

T&Cs: One winner will be selected when the voting form closes on 04/05/18. The prize is 4 VIP tickets (worth £160 based on the door price) to the National Wedding Show (Autumn 2018 season) at either Olympia London, NEC Birmingham, ExCeL London or Manchester Central. Prize is non-transferable and cannot be exchanged for cash.

    emily evansWedding dress of the year 2018